It is well known that it is not sufficient for a excellent ranking to only have an optimized website for the keywords. More important are links from other sites to your site. It is for sure not bad to know something about the different kinds of Links.

If you find a site with witch you want to exchange links contact the webmaster and offer him a link from your site. You get a backlink pointing from his website to your site if he agrees. Those links are reciprocal links or Two Way Links. Bear in mind to ask for a link from related sites, they are more important to Google. The best links are links from your competitors since they are most related. But you don’t want to advise the product of your competitors, you would rather sell your own one. more..increase your pagerank

Two Way Links don’t boost your ranking significantly in Google, of course they are better than no links. Google likes One Way Links. This is a link from another site to your website and there is no link from your site to the other website. You can get such links from web directories. But they are not very important for search engines. Because they are very related, One Way Links from your competitors would be again the best. But nobody wants to link to your website and get nothing in return.

But if you have 2 partners B and C, you can proceed differently. You (A) link to B and B doesn’t link back to you (that would be reciprocal) he links to C. C then links to A. All are linked in a triangle: A -> B -> C -> A. Everybody gets an incoming link, however for which there is no direct outgoing link. Google sees only incoming One-Way Links, that’s the best for the ranking. more..increase your pagerank with LinkNetworks

So with smart linking you can achieve better ranking if you have many sites. What do you do, if you have only one ore a few websites. The solution for this are Link Networks. Thousands of sites of the members are linked together. The three- or polygonal linking takes place over the network for a moderate monthly fee. more..increase your pagerank


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